// Who am I?
AI-Powered Enterprise Platform Design
Designing AI products that non-technical users can actually trust and act on, across agentic workflows, predictive segmentation, data visualization, and conversational interfaces.
End-to-End Product Ownership
Leading design from ambiguous problem through research, prototyping, and shipped product, with a track record of validating impact through real business outcomes.
Cross-Functional Leadership at Scale
Driving alignment across product, engineering, data science, and customer success on complex, parallel workstreams, from design thinking sessions to senior leadership presentations.
// Experience chapters
01 Agentic AI
Segment Agent (2025-2026)
Campaign Agent (2025-2026)
02 Generative AI
Journey map copilot (2023)
Content assistant (2023)
Image background generator (2023)
Campaign copilot (2024)
HTML block copilot (2024
03 Narrow AI
Predictive user segments (2025; 2018)
Ad network fraud detection (2020)
User behavior for retargeting ads audience (2019)
User RFM segmentation (2018)
04 Marketing Scenarios
Journey map campaigns (2022 -2024)
Account manager’s dashboard (2020)
Campaign experiments and creation (2024)
Segment creation (2018 - 2023)
Onsite experience (Website editor) (2023)
Ads audience management (2020)
Ad network optimization system (2019)
05 Data Visualization
Data quality status (2025)
Campaigns experiment analysis (2024)
Campaign / Journey map performance (2024)
Analytics studio for marketing automation (2022)
Body data trends in different devices (2016-2018)
06 Productivity
Enterprise segment creation (2024)
Campaign management revamp (2023)
Campaign creation revamp (2023)
Segment creation revamp (2023)
Segment management revamp (2023)
Account manager dashboard revamp (2020)
Hello, I'm Diane,
— a product designer with 9 years of experience turning complex problems into meaningful, intuitive experiences.
For 7 years, I grew alongside Appier, where I led enterprise-level design projects and built lasting friendships (I even hosted our 300-person year-end party in 2019!). My work has always been about more than just design — it’s about creating impact while connecting with people.
Outside of work, you’ll often find me exploring the outdoors — whether it’s multi-day hikes, river tracing, scuba, or freediving. On quieter days, I recharge through flower arranging, painting, and social dancing (salsa and West Coast Swing) — or simply playing with my roommate’s dog, Lele.
I love meeting new people, exchanging ideas, and finding inspiration in different perspectives — so feel free to say hi!
